Trade shows, as you know, rely on you to look your best compared to around 25 to 100 companies that are fighting for attention in the same building. You are probably thinking that a good and attractive trade show booth will cost money, and you may seem like it won’t be worth all that money just for one day, but there are ways in which you can make the most of it so that you can get a return on investment.
Exhibiting at your trade shows can be more important than one may think. Clients are more likely to close deals during trade shows instead of outside of trade shows every year. Even if you don’t have the big budget like other companies do, you can still take measures to make it into a success thanks to event production in Dubai.
Here are four tips for planning a successful exhibit at your next trade show.
1. Focus on Your First Impressions
The first impression has a large impact on the long-term success of relationships between businesses and clients. Clients only need a split-second to judge whether or not an exhibit is worth checking out or not. This has the same effect as visitors who visit your website for the first time. The aesthetics is the number one factor in which visitors will conjure up their opinion the most, thus, it is crucial to be creative and innovative when you show up at a trade show.
2. Start Planning Early
When companies plan for a trade show, there is a lot that goes into the planning and organization. First you buy your space, then you plan your booth, then you set it up and bring all your resources. The process can take a long time, however, and it might involve more than just three steps.
If you arrive to your trade show venue early and have plenty of time to set up your exhibit, you are sure to get more success and a much better experience overall. When the trade show starts and patrons are entering the venue for the first time, they will want to see the most-finished exhibits first and foremost.
3. Make an Artificial Crowd Around Your Exhibit
If you’re in Belgium and you are looking for the best chocolate, and you notice two lines; one line longer than the other. Which one would you prefer to stand in? If you wanted the best chocolate, you would certainly pick the longer line. The reason for this is that social proof is synonymous with brand loyalty and trust.
Seeing other people interact with a company will make them curious about what all the hype and commotion is about. If you have other employees, they can attend the trade show as guests so they can create a crowd around your booth. When passersby notice this large crowd, they will more than want to join in to see that is going on at your exhibit.
4. Offer Your Patrons Freebies
As you have patrons engage in your booth, you can give them promotional items that have your name and brand on them. Things like hats, shirts, stress toys, bags, and more are all inexpensive to buy in bulk, so that you can market at a low budget. As visitors carry around these freebies, it would be simple advertising for others inside the trade show.
There are multiple inexpensive tactics that you can try to generate interest in your trade show. You can also consider hiring an event production team to make your exhibit as legitimate as possible.